Helping companies gain
Traction, grow profit, have more free time and fun.

Dan Zawacki

Professional EOS Implementer™                 

The Entrepreneur Operating System uses simple, practical tools to achieve your goals. 

Please call me to find out more at 847-814-4123

What is EOS (Entrepreneur Operating System)

EOS is a simple, practical system, that works.  It's being implemented at over 6,200 companies around the country and  over 300 companies are using EOS in the state of Illinois alone. Business owners and their teams are leading a better life, being more profitable and having more fun.


Give me a call and learn how I can help you and your organization at  847-814-4123

Give me a call or send an email

Better yet, give us a call to setup a time to talk.

We love our customers, so feel free to call us anytime!

Traction Vision Group

620 Linden Ave., Wilmette, IL 60091, US



Clients achieve real Traction and Vision in their business with EOS

What clients are saying;


The vision traction group has re-energize me and our team to grow our business exponentially with a collective vision in mind.  Until we met Dan and implemented EOS we were always frustrated and seemed to always be trying to play catch up.  Now we have a 10 year plan and for the first time in 15 years feel we are on the right track.  Dan just doesn't tell us what to do he actually teaches us what we need to learn and make sure we get it.

Jim G. Website developer


Working with Dan has been a real pleasure!  Before starting the EOS program with Dan our company was an organization that ran us and not one that my team and I ran.  We were constantly reacting to issues instead of offensively solving the issues.  The EOS tools Dan has showed us, has allowed us to constructively IDS (Identify, Define and Solve) the problems within our company.  We have become a stronger company.  Beyond the tools the program sets forth, Dan is an excellent asset with his wealth of experience and knowledge.  I find it comforting that almost any problem I present to Dan he doesn’t give advice from a book, but from his life and work experience.  It’s great when you can work through a scenario with real life experiences Dan has faced.  For our company a structured program like this was very foreign to the way any of my team has operated in the past. Dan has a great patience with us and also has a personality that instills a sense of fun and lightheartedness when appropriate to make our meetings something we all look forward to.  

J W Restaurant Chain owner

Are you frustrated by any of these?





Hitting the Ceiling

Nothing’s Working  

EOS helps you overcome all these frustrations!

Give me a call for a free consultation at 847-814-4123.  My goal is for you to have a better professional life, more free time, be more profitable and gain traction.

About The Traction Vision Group

The Traction Vision Group will help your organization implement an EOS business operating system to help you do three things great.

Chicago EOS implementer Dan Zawacki helps companies with their Business development strategy.


  • Vision Alignment - getting your leadership team 100% on the same page on where your organization is headed by using the EOS process.
  • Gain Traction® - helping leaders become more disciplined, accountable and executing on the vision using the EOS Traction tools.
  • Healthy - employing the EOS process we help leaders to be functional, more cohesive and have more fun by using a proven business operating system.  


The EOS Model™

EOS Traction and coaching

  • Gino Wickman wrote the book "Traction"© and this is the basis of EOS (Entrepreneurial Operating System). It consists of 6 key components.  Instead of having 136 things in your head we put everything into these 6 components.  This allows you to run your business and not have your business run you.
  • Vision
  • People
  • Data
  • Issues
  • Process 
  • Traction

Adding Value and Increasing Profits

EOS is the Entrepreneurial System and has coaching, consulting and teaching involved

 EOS is designed for entrepreneurial companies that are:

  1. Growth minded
  2. Willing to be open and honest
  3. More afraid of the status quo then they are of change
  4. Want to become more efficient
  5. Want to increase profits 

The EOS Core Values are the beginning of our journey


  • Humbly confident – Open, honest, real, and well-practiced, ready to  make a positive difference.
  • Grow or die – Driven to maximize  every situation and to take ourselves and our clients to the  next level.
  • Help first – Subordinating our personal interests to advance  others, always giving value before  expecting anything in return.
  • Do the right thing – Never betraying trust and doing whatever it takes to resolve every issue so people can move forward.
  • Do what we say – Sometimes more, never less.

About me, Dan Zawacki, EOS Implementer


In 1987 I founded a company called Lobster Gram that delivered live lobsters and seafood around the country as gifts. I was the first person in the world to do this and it’s pretty cool to be able to say I actually built a new market.

I was really good at PR and marketing and was featured in Forbes, Fortune, Oprah, WSJ, QVC and 500 other media outlets.  We went from zero sales to over 15 million dollars.

Developing the processes for growing teams, designing warehouses, websites, and operations was something I really enjoyed doing. Ultimately these systems my team and I built were able to deliver over 130 thousand packages a year. Half of those packages shipped out in just two months. 

In 30 years I did a lot of things right and a few things wrong. I've seen the great, the good, the bad and the ugly. The ugly always teaches you the tough lessons.  As with many businesses I got into an inventory problem and a business friend of mine told me about EOS and how it could help. The EOS process really resonated with me, because of its simple, practical approach and I knew this was what I wanted to do. 

After 3 decades of running Lobster Gram, I choose to sell it so I could focus on EOS. Teaching, coaching and sharing my 30 years of experience of running a business was what I was really “made to do.”  I feel very lucky to find my second passion in life and that’s helping businesses grow and have fun doing it   

I am based in the northern suburbs of Chicago, IL with my wife of 25 years and two wonderful children. I love the outdoors, backpacking, scuba diving, kayaking, and traveling with my family. And of course helping entrepreneurial companies implement business growth strategies to accelerate their success.

I firmly believe if you’re not having fun running your business then there’s something missing. It can’t be all work and no joy. The EOS Business management system gives leaders a different and proven formula for making their business more successful. As a Professional EOS Implementer I can provide you with an entrepreneurial operating system that can transform your team and delivers bottom line results.

Give me a call today and I will be happy to discuss your needs and situation at 847-814-4123.  Thanks!

Dan Zawacki is a Chicago based Professional EOS Implementer and seasoned Business Coach.

Dan Zawacki is a Chicago based Professional EOS Implementer and seasoned Business Coach.